OnePlus X See Monterey
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The Partnership
OnePlus is all about elevating the user experience. Determine to challenge the entire tech industry, OnePlus “Never Settles”. They are doing things differently. With creative co-branding, an involved community and a drive to always create a better phone, OnePlus is creating smart devices that users are proud to own.
From the epic coastline of Big Sur to the fairytale cottages of Carmel-by-the-Sea, each path in Monterey County takes you to something incredible. A visit to the iconic Monterey Bay Aquarium and a trip through time on historic Cannery Row merely scratch the surface of things to do on California's central coast. See Monterey is the destination marketing organization for the county, dedicated to showcasing the gorgeous region to tourists and travellers from around the world.
The Campaign
Taking creative storytelling to the next level, MODERNSPEAK in collaboration with OnePlus 12 and See Monterey partnered with notable photographers to launch an interactive YouTube series inviting audiences to explore scenic adventures by traveling to the iconic Monterey Bay & Big Sur area in California, USA. The campaign was built around showcasing the OnePlus 12 Hasselblad camera by capturing the jaw-dropping beauty of the destination.
The 4 creators selected to participate each brought their own unique strengths, taking their audiences on an interactive journey, highlighting the impressive product and creating desire to travel to an equally as impressive destination.
The Results
This unique, innovative approach to influencer marketing, partnering See Monterey’s destination marketing organization and the OnePlus 12 product launch, resulted in stunning, interactive content across YouTube and Instagram with high engagement and positive sentiment for both organizations. Including a contest took engagement to the next level. The creators involved were excited to be a part of something a little different and the brands were able to establish solid relationships with these top-tier content creators.
4
Creators
21
Posts
2.7M
Reach
31k
Engagements
553k
Impressions
7.19%
Engagement Rate
-
