Marketing Greece
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The Partnership
The collaboration of private sector tourism, Marketing Greece promotes Greece as a modern and exciting tourism destination. Their goal is to strengthen Greek tourism and enhance the image and reputation of Greece internationally through the repositioning and promotion of all aspects of its tourism products.
The Campaign
In collaboration with Marketing Greece, MODERNSPEAK developed and executed a strategic influencer marketing campaign to promote the picturesque Greek island of Kefalonia.
4 content creators were vetted from a list of 100+
- Mid-tier creators with 100-250k followers and micro-influencers with 10-100k followers
- Creators from and with audiences based in the UK, Poland, Netherlands, Germany, Denmark, France, and the United States
- Outdoor, travel and lifestyle niches
Collaboratively with Marketing Greece, MODERNSPEAK negotiated and developed contracts, as well as organized travel logistics including flights, accommodations and experiences based on each creator's individual audience and interests.
The Results
The campaign's success was supported by the team's attention to detail, including the coordination of logistics and communication with the final attendees. This thorough approach contributed to a successful influencer campaign that effectively promoted the client's destinations to all target audiences.
125
Content Pieces
311k
Reach
245k
Likes & Comments
$633k
Earned Media Value
21%
Engagement Rate
Absolutely AMAZING experience working with this company! I got the opportunity to experience Greece and I had the time of my life along with some other beautiful souls I met along the way! The White Rocks Hotel was stunning and truly the prettiest place I’ve ever been before. The activities were awesome and the food was delicious! I also have to mention the incredible communication between my assistant and them! Highly highly recommend working with Modern Speak!
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Ann Leigh Wilson @bucketlistvagabond
