What Is Digital PR & Why Is It Crucial for Your Brand’s Growth?
It’s been quick. Seemingly overnight, digital PR has become an absolutely vital tool for growing brands. Traditional PR still has its place, of course, but there’s been a rapid shift as companies look to leverage the power of the digital space to increase brand visibility and awareness.
But what is digital PR? How is it different from traditional PR, and how can partnering with a digital PR agency like MODERNSPEAK help your brand grow to its full potential? Ahead, we’ll answer all of these questions and more.
What Is Digital PR?
The modern digital space provides endless opportunities for brands to grow. Digital PR helps brands harness that potential.
But what exactly is digital PR? It’s a strategy that incorporates traditional public relations tactics but also uses modern online methods to maximize a brand's visibility or a marketing campaign. There are so many different avenues to reach an audience online, and digital PR engages them all while driving engagement and creating awareness of your brand’s online presence.
Whether it’s online media, podcasts, blogs, social media, or influencer collaborations, a digital PR agency like MODERNSPEAK aims to help your brand increase its visibility through all the tools that today’s online world provides.
How Does Digital PR Work?
Through press releases, partnerships with influencers, and creating shareable content that earns backlinks, increases traffic, and climbs the search engine rankings, digital PR increases brands' visibility—and not just in the short term.
Digital PR has precise tools to measure performance, too—something that traditional PR can’t always provide. Metrics like engagement, website visits, and SEO provide brands with a detailed understanding of how their digital strategy is paying off and where it can be improved.
How Is Digital PR Different from Traditional PR?
While traditional PR might involve engaging with journalists, radio programs, and TV stations to get the word out, digital PR companies work in the online space. That can mean working with podcasters, bloggers, YouTube creators, and social media influencers. Digital PR agencies also create tailored press releases that optimize the reach of your campaign.
Digital PR companies like MODERNSPEAK ensure long-term engagement by tracking content trends, vetting influencers, and partnering with trusted videographers and photographers.
Digital PR Case Study: OnePlus X See Monterey
In early 2024, we teamed up with OnePlus and See Monterey for a collaboration that provides a great example of what a digital PR agency is capable of.
In one campaign, we brought together four content creators to showcase not only the OnePlus 12 Hasselblad camera but also the gorgeous Monterey County region in all of its splendor.
The campaign engaged four creators who specialized in photography, each with their own strengths. The collaboration resulted in stunning, interactive content across YouTube and Instagram. A contest was also involved, which took engagement to the next level.
By integrating digital PR efforts with influencer marketing and social media promotion, MODERNSPEAK helped drive great brand visibility for both the tech company OnePlus and the travel destination See Monterey.
The results? A reach of 2.7 million people with 33,000 engagements, 550,000 impressions, and a 7.19% engagement rate.
How did we do it?
- Brand Partnership: By partnering with OnePlus and See Monterey, the campaign was able to highlight both the tech brand and the travel destination simultaneously.
- Influencer Collaborations: The four influencers in the campaign created visual storytelling across Youtube and Instagram that got followers engaged and highlighted OnePlus’ technology and See Monterey’s stunning destination.
- Digital PR Strategies: MODERNSPEAK helped the campaign maximize its impact on the digital space by amplifying the influencer-generated content on social media and through PR outreach.
A Digital PR Agency Can Accelerate Your Brand’s Growth
Digital PR is about delivering results so your brand can focus on its core business. Brands have more opportunities than ever to stand out by harnessing the power of social media and online content.
At MODERNSPEAK, our full-service digital PR agency has a proven record of tracking content trends and engaging with social media influencers to elevate brands, ensuring their campaigns reach the biggest, most engaged audience possible.
To find out more about how our incredible team can help your brand on your next campaign, e-mail us at hello@modernspeak.co or call us at 1(587)900-0962.
Digital PR FAQ
What is digital PR?
Digital public relations is a multifaceted strategy that aims to maximize a brand’s online reach. The goal is brand awareness, and it’s done through digital platforms like blogs, online media, and social media. It also involves collaborating with influencers to create content that will be seen by the most people and generate the maximum amount of engagement.
Digital PR elevates awareness about your brand, products, and values by creating shareable content that improves website traffic and search engine rankings.
What are the benefits of digital PR?
Digital PR will get more people paying attention to your brand or campaign to help you reach certain goals, such as brand awareness, increased sales, or increased follower count.
A robust digital PR strategy can drive engagement, sales, and brand awareness through link building, content creation, media coverage generation, and collaboration with influencers.
Digital PR agencies like MODERNSPEAK can also use traditional PR strategies but have developed expertise in the online space. They track content trends, collaborate with online media and influencers, and build strategies to optimize campaigns.
How do you measure the success of a digital public relations strategy?
Another benefit of working with a digital PR agency is that they can track performance through many different metrics to ensure your brand is getting the best results.
Engagement, website, brand mentions traffic, and improvements in search results are all effective ways of measuring the effectiveness of working with a digital PR company like MODERNSPEAK.
