Influencer Niches & How to Find Yours (+Fun Quiz)
Are you looking to build an engaged social media audience and start working with more brands? Finding your influencer niche is the place to start.
Brands are increasingly looking to partner and collaborate with influencers, and having a specific niche with an engaged, trusting audience can make influencers very appealing for campaigns.
But finding the right niche isn’t always easy. Being an influencer takes a lot of work, and you’ll want to find something you’re passionate about, a niche where you can stand out in a crowded space, and an area where you’ll be able to foster brand partnerships.
So, if you’re thinking, “OK, can someone help me find a niche for social media?” We’ve got you covered with this in-depth guide, plus a fun, shareable quiz for those who like to keep things fast and fun.
What Is an Influencer Niche?
As an influencer, your niche is your bread and butter. It’s why your followers continuously engage with your content and where they trust you for recommendations, reviews, and honest advice.
While some influencers amass huge followings just by posting about their day-to-day lives, many more have areas of focus where they post videos, pictures, podcasts, vlogs, and sponsored content from brands that align with their values.
Brands will search for influencers whose niches align with their marketing and PR campaigns, and there are profitable niches out there that offer consistent and lucrative opportunities for collaboration.
How Can I Find My Niche?
Finding your niche can be like experiencing the ultimate lightbulb moment. Other times, it can be a tedious process of elimination if you have many different areas of interest. However, some of the best-fitting niches for creators are those in which they have extensive experience and interest.
Still trying to figure out where to start? Let us help with this step-by-step guide.
1) Identify Your Passions
Maybe this goes without saying, but it’s important to focus on an area you’re passionate about when finding your influencer niche. Building a following takes time and a lot of work, and you’ll be best served focusing on your interests and hobbies as you try to create your own influencer niche.
2) Research the Market
The most popular trends aren’t always areas you’re best suited to when building your influencer niche. Micro-influencers have between 10,000 and 100,000 followers and generally focus on one specific niche, but offer great value or brands because they’ve got loyal, engaged followers.
Doing a little homework can go a long way before you start trying to build your influencer niche. We recommend:
- Research, research, research: There are many different tools out there that can help you identify what niches have captive audiences. Google Trends or social media hashtags, for example, can tell you what people are talking about and what profitable niches are holding audiences’ attention.
- Take a look at the competition: There are likely to be influencers already creating content about similar topics to the niche you’re hoping to build. Take a look at who is successful, identify what they’re doing that works, and try to find areas where you might be able to differentiate yourself and your content.
- Define your audience: You want to make sure you understand what your audience is going to want from you in your influencer niche. You are going to want high engagement with your content, so who are the people you’re trying to reach and what sort of product or service are they interested in? Do they spend more time on TikTok, Instagram, X, or YouTube?
While the idea of creating your first piece of content can be incredibly exciting, these are all tasks you should complete before starting.
3) Connect with Other Influencers
It might seem like other influencers working in your niche are going to be competition, but they can also be a great resource. The creator community is often more welcoming than you might expect.
Brands working with niche influencers often collaborate with more than one person, and fellow content creators can help guide you through what does and doesn’t work in your chosen area of expertise. Maybe they can even recommend or connect you with companies that align with your personal brand, depending on where you are on your journey.
Remember, it takes time to build a following, but connecting with influencers in your niche can be a great way to speed that process up. Maybe you appear on their podcast or share one another’s posts—the possibilities are endless for collaboration. You can return the favour by helping out the next person trying to find a space within your influencer niche.
Types of Influencer Niches
In influencer marketing, a niche is a particular interest area creators focus on. Some popular types of influencer niches include:
Travel
L I Z Z I E P E I R C E ☾ Photography Videography travel // photo // video
Everyone wants to make the most of their next vacation, right? Travel influencers provide a vital service for would-be travellers, showing them what experiences are available and how they can have the best experience when they travel to a new destination.
This influencer niche involves offering honest reviews and recommendations for everything from airlines to where to eat, sleep and explore. Many creators on our roster are travel influencers, including Chris Hau, Lizzie Peirce, Paige Tingey, and Cody Conk.
Tech
Within the tech niche, you’ll focus on different areas of technology. Many of our creators focus on gear reviews and develop their own courses around how to use specific lenses and cameras, and create highly engaging videos.
Tech influencers are often found on YouTube giving more in-depth how-tos, but they also specialize in short-form content for Instagram and TikTok. Kyle Meshna, Andrew Wille, and Jonny Hill are known for their tech content.
Lifestyle
The lifestyle niche includes many branches, including health, fitness, beauty, fashion, and home decor. If you like the idea of discussing a wide range of topics, this may be a great place to start.
This niche has tons of flexibility, meaning your content can have fantastic cross-platform engagement. Asteryx and Victoria Stuart are two of our lifestyle creators.
Dogs/Pets
Dog influencers often collaborate with pet brands, reviewing products like dog food, toys, and accessories while sharing their pets' adventures. This niche offers a unique opportunity for influencers to connect with pet owners and pet industry brands.
Audiences trust their recommendations on the best products for their four-legged companions, and brands love working with influencers with passionate, engaged followers. If you’re a dog lover with a knack for photography or storytelling, this could be your perfect niche!
Check out JustBeingFarley or Ruff and Puff for an example of engaging dog content.
Parenting
The parenting market for niche influencers continues to grow rapidly, and it only makes sense. There’s no one right way to raise children, and parents are looking for reassurance that they’re getting things right and tips on how to be the best they can be for their kids. Maya Vorderstrausse and Adventure Kids are two of our creators in the parenting niche.
Health & Fitness
Whether it’s yoga, hiking, or tips for working out, health and fitness influencers can quickly build big followings. Nutrition is a big part of this niche, too, and among audiences who are looking to get healthier, there’s a huge demand for information and tips about health and fitness products, services and content.
Beauty
Whether it’s cosmetics, skincare, hair care, or any other area of the beauty industry, there are influencers with huge followings who focus exclusively on the beauty niche.
There are many opportunities for sponsored content in this area, as niche beauty influencers provide product reviews, practical tips and other personal care and hygiene tutorials.
This niche can be highly advantageous, but there is a lot of competition, and differentiation is often key for influencers trying to make their mark in the beauty industry. Focusing on a niche within a niche, like organic products, can be a smart approach.
What Is My Influencer Niche? Quiz: Take & Share!
Infographic tally quiz
Find Your Influencer Niche & Thrive with MODERNSPEAK
Finding your Instagram niche is a critical first step in building your audience and collaborating with brands on their marketing efforts. If you need assistance building your niche from an experienced and dedicated influencer management agency, MODERNSPEAK is here to help.
Based in Calgary, Alberta, MODERNSPEAK represents a vibrant roster of successful, talented content creators across multiple industries in Canada and the U.S.
Reach out to see how we can help by e-mailing hello@modernspeak.co or calling 1-403-991-4988.
Influencer Niches FAQ
What is an influencer niche?
An influencer niche is an area of expertise where content creators have developed trust with their followers and provide a regular stream of tips, information, and honest advice. Niche influencers are desirable for brands looking to collaborate because the content they create within their niche is authentic, and they have connected with an audience that trusts them.
How do I find my niche as an influencer?
To start, find an area you’re passionate about and then research your audience and the market.
Are there areas where you might be able to fill a gap? How can you differentiate yourself from your competitors? Are there other niche influencers you can collaborate with to build your following? Will there be opportunities to create sponsored content down the road?
It’s important to pick the right influencer niche and researching the market matters before you start getting more specific with your content.
What is the best niche for influencers?
There’s no right answer to this question. The challenge is figuring out what is the best influencer niche for you. You’ll want to find a niche you’re passionate about and where you can reasonably offer a level of expertise and know-how that will appeal to followers.
