Influencer Management Solves These 10 Challenges
Being an influencer is a lot of work. Social media is a fast-paced world, and knowing how to build an engaged audience with great content doesn’t mean there won’t be challenges. Working with an influencer management agency like MODERNSPEAK can make the job a lot easier, though.
How? Here are 10 challenges that many influencers face in their careers and how working with an influencer management team can help.
Burnout
Challenge:
From seeking out brand partnerships to negotiating fees to traveling and then shooting, creating, and editing content, it can feel like you have to be on 24/7. Followers want a constant stream of content, too, so it can be exhausting trying to keep up and meet the demand. Burnout is a real concern.
Solution:
One of the biggest advantages of working with an influencer management agency is having an experienced and dedicated team working to lighten the load.
When you team up with an influencer management agency like MODERNSPEAK, you’re becoming part of a community that understands the challenges of being an influencer and is there to help.
Whether helping foster brand partnerships, ensuring fair and timely pay, monitoring campaign performance, or providing legal and contract expertise, MODERNSPEAK has a team dedicated to simplifying collaborations.
Authenticity vs. Commercialization
Challenge:
One of the biggest challenges for any influencer? Trying to monetize their content while ensuring they stay authentic to the reasons their followers engage with it in the first place.
While macro-influencers may have a broader range of followers, micro-influencers are generally followed because of their expertise and passion for particular niches. Partnering with brands that don’t align with those niches can turn off followers.
Solution:
Influencer management companies have vast networks, both with influencers and brands. They can foster relationships and leverage strategic partnerships specific to an influencer’s niche, like MODERNSPEAK did while working on its campaign with the Banff-based PARK Distillery.
MODERNSPEAK executed a targeted influencer campaign with 9 Alberta-based creators, including sommeliers and cocktail enthusiasts.
We catered the campaign to local creators whose audience engaged with them and created user-generated content, specifically within the target markets that Park Distillery was looking to attract. We negotiated and developed contracts and organized logistics, including rates. This allowed influencers to forge a meaningful partnership within their specific niche.
Competition with Other Influencers
Challenge:
Social media is a fiercely competitive space, and whether it’s travel, food, fitness, or beauty, it can be a dog-eat-dog world of trying to secure brand partnerships and participate in social media influencer campaigns.
Solution:
One way an influencer management agency like MODERNSPEAK gives content creators a leg-up is by working with brands to build social media marketing campaigns. Those direct relationships give influencers an “in” that their competition doesn’t have.
When our agency partnered with Marketing Greece to promote the country as a tourism destination, we hand-selected four content creators with audiences based across Europe and the United States, organized all travel logistics, and catered the trip for each influencer’s audience and interests.
Instead of having to pitch to a popular tourism destination along with countless other content creators, the influencers could rely on our relationship with Marketing Greece to facilitate their trip and could instead focus on promoting the client’s destinations.
Measuring Value
Challenge:
It’s important for content creators working in influencer marketing to demonstrate the value of their work—whether that’s likes, views, impressions, or engagements. Some of that is straightforward, but it can be complicated to demonstrate how that translates into a monetary valuation for the brands influencers work with.
Solution:
Influencer management agencies closely monitor campaigns to measure their effectiveness and achieve maximum impact. That helps brands fully understand the value of working with the company’s roster of content creators.
When we teamed up with Banff and Lake Louise Tourism to bring 27 talented individuals to the area in 2019 and help spread awareness about winter travel, we were able to demonstrate precisely just how far the campaign reached, with over:
- 200 posts
- 1.8 million engagements
- 15.2 million organic reach
Understanding Client Needs
Challenge:
Every brand has different goals for its marketing campaigns. If those goals aren’t communicated, they can create huge headaches for influencers.
Solution:
Influencer management companies will handle negotiations with brands for you. Plus, at MODERNSPEAK, we believe in 100% transparency. That includes everything from brand expectations and deadlines to performance. With our signature campaign management software, Digitote, we keep everything organized and in one place.
During our OnePlus X See Monterey partnership, we created an innovative campaign to showcase OnePlus’ Hasselblad camera and the gorgeous Monterey Bay & Big Sur area.
Bringing four creators to California, the campaign's goals were clear and concise, and they produced interactive content for both YouTube and Instagram that drove high engagement and established solid relationships for all involved.
The OnePlus 12 // Did OnePlus and Hasselblad make the best phone camera?
Inconsistent Revenue Streams
Challenge:
Monetizing your content can be challenging whether you’re just starting out as an influencer or are years into your journey. Not everyone knows what they should be charging.
Is it based on your follower count, the amount of work that’s going to go into your campaign, or something else? There may even be times of the year when it feels like opportunities for brand partnerships spring out of nowhere and other times when the well seems to have run dry.
Solution:
An influencer marketing agency manages the administration work while you can focus on creating the content your followers love. MODERNSPEAK has a dedicated team working to make life as easy as possible, securing partnerships within the wide network of brands we’ve worked with and ensuring you’re getting paid what you’re worth.
MODERNSPEAK has extensive experience working with influencers and brands, so we can negotiate fair compensation and help ensure content creators have consistent revenue coming in.
Understanding Rules & Regulations
Challenge:
Brand partnerships are an important piece of the modern marketing landscape, but influencers need to understand the rules for disclosing partnerships to their audience when advertising their products or services.
Solution:
An influencer management agency is looking out for you as a content creator and can help you understand the rules and regulations that need to be adhered to.
At MODERNSPEAK, influencers on our roster can rely on our legal team’s expertise for help with contract negotiations.
Brand Partnerships Gone Wrong
Challenge:
Brand partnerships are often at the core of how influencers generate revenue, but not every match is made in heaven. Issues with payment, a misalignment of values, or just good, old-fashioned clashes of personality can create conflict and cause way more stress than they’re actually worth.
Brands may have unrealistic expectations for their ROI, or they might just not vibe with the content an influencer creates, and a partnership gone wrong can feel devastating.
Solution:
One of the major advantages of working with an influencer management agency like MODERNSPEAK is our experience collaborating with brands and understanding their values. That expertise means we can foster and facilitate partnerships with brands that align with you and your audience to help you avoid partnerships going wrong in the first place.
When partnering with Calgary Marriott Downtown, we aimed to showcase ONE18 Empire’s incredible rooftop patio and iconic Old Fashioneds. Our campaign management team carefully selected five local creators to showcase the Calgary Marriott Downtown.
The campaign's positive sentiment helped build lasting relationships between the hotel and the influencers.
Community Building
Challenge:
Whether it’s with other influencers or brands, building a community is an important—but sometimes hard—part of building an influencer marketing campaign. A community of influencers can support one another and collaborate on campaigns while being included in a community with brands can open recurring opportunities.
Solution:
Working with an influencer manager makes you part of a community, whether with the MODERNSPEAK team or the influencers and brands we collaborate with. We’re experts in building connections and relationships, which are the foundation of any community.
At the National Association of Broadcasters Show in 2024, MODERNSPEAK set up the Creator House, which served as an after-hours extension of the conference and allowed influencers and brands to develop connections and meaningful relationships in a relaxed atmosphere. Our agency's collaborative expertise helped foster partnerships that worked for both sides.
Work-Life Balance
Challenge:
Influencers deserve a life away from social media, too, even if you constantly feel pressure to produce content. It’s important to be able to step away from your job, even if it sometimes feels like there’s more work to do, and you might not want to turn down partnership opportunities.
Solution:
An influencer management team can help creators find work-life balance in several key ways:
- By negotiating with brands, they can ensure fair pay. That, in turn, allows influencers to focus on the partnerships that matter most.
- MODERNSPEAK’s influencer management tool, Digitote, centralizes campaign management, helping influencers stay organized and informed.
- Our collaborative expertise makes finding and maintaining partnerships that much easier.
Work with an Influencer Management Agency that Cares
Many challenges come with being an influencer, but it’s also a rewarding job that allows you to share your passions with the world. There’s definitely more to building a successful career as an influencer than just content creation, though, and working with an influencer management agency like MODERNSPEAK provides you with a team of experienced experts to help you along the way.
We represent a diverse roster of creators across North America who work with brands in the tech, travel, pet, and lifestyle industries.
For more information on how our team can help, e-mail us at hello@modernspeak.co or call 1(587)900-0962.
Influencer Management FAQ
What are some challenges influencers face in their work?
While being an influencer can be a fun, creative, and rewarding job, it can be challenging to negotiate fair pay with clients, maintain the authenticity that followers value, and find a good work-life balance. An influencer management agency like MODERNSPEAK can help ease the burden while providing invaluable guidance and expertise throughout social media influencer issues.
What do influencers struggle with the most?
Whether it’s the pressure of creating constant content that keeps your followers engaged, building lasting partnerships with brands that align with your values, or just staying on top of the ever-changing social media landscape, it’s not easy being an influencer. Influencer management agencies like MODERNSPEAK can help and provide a talented and experienced team that is there for you when you need us most.
