Why Working with an Influencer Agency Will Help Your Brand Scale

The influencer marketing industry is growing rapidly, with some estimates predicting it will be worth $47 billion by 2027. Why? Because it works, and working with an influencer agency is increasingly the most effective way for businesses to grow their reach in a crowded marketplace.

Hiring an influencer to promote your brand might be a no-brainer, but companies like MODERNSPEAK can ensure you’re not wasting time and money by hiring and collaborating with the wrong people. 

Managing influencer campaigns can be complex, after all. Our experience working with both brands and influencers means we can maximize your return on investment by ensuring you hire an influencer who is best suited for your brand’s values and will get their followers excited about whatever you’re trying to promote.

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Understanding the Power of Influencer Marketing

The rise of social media over the past decade and a half has happened fast, and influencer marketing has become an invaluable tool for brands looking to scale. It’s estimated that globally, the influencer marketing industry has the potential to grow to $47 billion by 2027. 

The industry seems to grow daily, and hiring an influencer agency like MODERNSPEAK helps brands harness the opportunity. We have a talented roster of content creators across various niches, meaning that brands can connect directly and authentically with the specific audience they’re looking to attract.

There are countless examples of how influencer marketing can work wonders for brands.

For example, when Banff and Lake Louise Tourism wanted to promote themselves as an exciting destination for winter travel, they collaborated with our team to create a strategic influencer marketing campaign that brought 27 talented content creators to Banff, Alberta. Our influencer agency created a home base at the Creator Headquarters and granted all 27 unlimited freedom to explore.

The results were stunning, with an organic reach of 15.2 million people and 1.8 million engagements. Viral moments from Abraham Lake created a need for dedicated tourism resources in the area.

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Why Work with an Influencer Marketing Agency?

Running a successful influencer marketing campaign isn’t easy. Brands can hire influencers independently, but getting the right content creators will be crucial to any campaign's success. 

An influencer agency like MODERNSPEAK has extensive experience working on campaigns and specialized knowledge of best practices to help your brand grow. Hire an influencer marketing agency to reap benefits like:

• Access to the Right Influencers: One of the significant advantages of hiring an influencer for your campaign is they have an audience that trusts them and values their content. Depending on the goal of your campaign, working with influencers who have smaller followings but are strongly associated with a specific niche can see a great return on investment. An influencer agency like MODERSPEAK has existing relationships and access to discover influencers that match your brand’s niche.
• Tools and Analytics: Campaign monitoring is an important part of influencer agencies' work. Once you hire influencers to promote your brand, they’ll be able to track the performance of your campaign with expert tools and help decode analytics.
• Negotiating Contracts and Managing Partnerships: An influencer agency will manage every element of your campaign, from negotiating contracts to clearly communicating expectations and the goals of your campaign.
• Expertise and experience: Your brand wants to focus on its core business, and an influencer agency like MODERNSPEAK has proven experience managing complex influencer marketing campaigns.

Streamlining UGC, Content Creation & Content Marketing

User-generated content (UGC) is one of the most significant benefits for brands working with an influencer agency like MODERNSPEAK. Increasingly, fans and followers aren’t just consuming content from their favourite creators. They want to be part of the conversation and a community. That often means creating content of their own, which can be huge for your influencer marketing campaign as it enhances engagement and expands reach – without costing you anything.

According to AdWeek, one survey found that 85% of respondents find visual UGC more influential than photos or videos that come directly from a brand. It’s trusted, authentic, and holds a lot of weight with followers.

When our team collaborated with Park Distillery to showcase their Alpine Dry Gin and Flora & Fauna Gin, we brought in two mid-tier creators and seven micro-influencers from Calgary and Edmonton. The campaign had great engagement and reach, supplemented by high-quality user-generated content that enhanced in-house marketing efforts. 

The results? 149,000 impressions. A 12.4% engagement rate. 8,600 engagements and a reach of 134,000.

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Get Real Results with MODERNSPEAK

If you’re looking to hire social media influencers to help your brand widen its reach, working with an influencer agency like MODERNSPEAK will streamline your campaign and make sure you’re working with the best influencers to help your brand reach its goals.

To hear more about how our experienced influencer marketing agency can help, e-mail us at hello@modernspeak.co or call 587-900-0962.

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Influencer Agency FAQ

What is UGC, and why is it essential to influencer marketing?

User-generated content is original content created by fans or followers about your brand. It can be reaction videos, product testing, or any other content organically created by customers or followers that relates to your brand. It doesn’t cost anything for your company or brand, but it is increasingly an important way to drive engagement and awareness about your campaign.

What are the benefits of influencer marketing?

Influencer marketing gets your brand in front of followers and helps grow sales. Whether it’s a micro-influencer specializing in a specific niche or a macro-influencer with a considerable following, collaborating with influencers on your brand’s campaign will increase engagement and awareness with the precise audience you want to connect with. 

Influencer marketing agencies like MODERNSPEAK have extensive experience working with content creators who can drive growth for your brand.

Why is influencer marketing effective for a business?

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If you hire influencers to promote your brand, you can directly promote your products and services to their followers. Those same people trust the influencers they follow, so hiring an influencer helps increase brand awareness and promote your product and or campaign. 

MODERNSPEAK can connect you with the right influencers and manage your next influencer marketing campaign to help grow your brand and achieve the results you’re looking for.

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